Brandgain Managed Services
Business demands are forcing companies to change. Companies are facing the increasing costs of administration and the need for timely access to information. The challenge of growth and the race among organizations to keep up with new technology, and the struggle to stay competitive, have resulted in organizations reevaluating their business processes.
Demands are increasing for optimal service at lower cost. Understanding the stage of change in which the company is operating is key to achieving additional cost savings and improving efficiency and productivity.
Brandgain’s Managed Services practice understands these issues helping you address these challenges.
- Managed Services are designed to provide functional support for your sales & marketing processes that enable your organization to focus on the areas that immediately impact your bottom line.
- We create value by providing you with the operational experience, as well as tools and the industry-specific expertise to continually improve on business practices.
- It is this lifecycle of continuous analysis and improvement that allows you to recoup the cost of the investment multiple times over.
Brandgain Managed Services offer access to multi-discipline teams of sales/ marketing/ technology professionals. Operating via a managed service basis provides further opportunity to streamline the supply chain of marketing activities that need to then be deployed. Service contracts are agreed on a fixed term basis with accountability and performance clauses built in.
Service Portfolio
Managed Turn-key Marketing Services
"The outsourcing of the marketing function is not a new concept for us although it is still considered by many as a function which should remain within internal boundaries. In a period where companies look to make savings yet still achieve business targets in increasingly competitive markets, the attraction of a partner that can deliver all aspects of the marketing mix on a fixed price managed services basis can prove irresistible. The increased accountability that goes with increased responsibility ensures that all efforts remain focused on delivering results."
Increasingly businesses have a requirement to outsource parts of or the complete marketing function. By outsourcing the marketing function our clients, small and large, have been able to benefit from a professional services approach to marketing. The Brandgain team makes it easy for our clients by applying our all round ability from marketing strategy to planning to implementation. Part of our roll out strategy is to avoid the encumbrances and costs of the traditional in-house marketing function and to source a partner with the necessary skills to make them more accountable to related key business performance targets. The overall managed service model is progressed via fortnightly, then monthly progress meetings, all marketing and sales activities are planned and actioned on an integrated basis.
Central to this process is the adoption of a CRM system to monitor campaign execution through to the sales process. This encompassed lead tracking within the marketing management function and sales pipeline management and forecasting.
Following the initial business strategy-modeling phase, Brandgain revamps your brand to address the requirements of customers, prospects, partners, stakeholders and internal employees. Then Brandgain manages the end-to-end traditional sales and/or marketing functions for your brand/company from strategic planning, brand development, revenue generation and product marketing through to all aspects of design & delivery.
The most empowering and exciting part for our clients is facility to track their marketing projects at each stage sitting at their offices through our Client Services Extranet.
Strategic Information Management
Brandgain’s Customer Analytics Offering enables companies to integrate and analyze individual customer and summarized data gathered from multiple sources to increase sales, enhance targeting efforts, and improve customer service. Analytical tools enhance targeting efforts by defining customer segments according to customer demographics, product preferences, cost of service, potential market value, or other organizationally relevant measures.
We can help your organization:
- Drive business processes based on analytics
- Determine and support cost to serve
- Eliminate latency between insight and action
- Enable real-time decision-making; timely insights to trends
- Get the right information to the right people at the right time
- Provide a superior user experience and ease of use
- Identify groups of customers with like attributes and behaviors
- Capture and analyze customer experience data from across the organization
- Track segments and performance over time
- Architect and deliver an end-to-end solution that enables real-time closed-loop CRM capabilities
- Architect and deliver a solution that ensures alignment of CRM with other
- Regulatory requirements such as Do-Not-Call, Privacy/Security, AML, etc.
- Rationalize the information, analytics, rules and warehouse environments across multiple divisions or lines-of-businesses
- Enrich the touch point systems such as branch, web and call-center systems with insights from the analytics layer
Brandgain Implants
An expert when you need one, for as long as you do - not a company. Many companies may wish to bolster their internal marketing resource, which is missing through market downsizing pressures or simply to fill temporary leave situations. In these cases a Brandgain Implant expert can be recruited for an agreed duration to deliver both strategic and planning assignments or to assist with more tactical delivery projects.
Consultant Warehouse
An extension of our Brandgain Implant programme, Brandgain through its Consultant Warehouse initiative has access to a variety of marketing and sales skills with very specific experience. This is particularly useful for companies launching in new international or highly technical markets where specialized knowledge is required. This enables Brandgain to offer our New Market Fast Track approach to company set-up.
Channel/Distribution Network Management
Making the channel work is a difficult task; it requires specialist skills above and beyond traditional marketing and is perfect for outsourcing to Brandgain Channel Management programme. Whether the goal is product and service awareness or revenue generation, Brandgain will help develop the channel strategy, apply business plans in alignment with channel teams and then manage, deliver and co-ordinate the communications plans through to their entirety; including any co-operative funding plans that will be matched to corporate targets. This leaves you to manage the relationships with the channel network and not the administration.
Brandgain’s Sales and Channel Management solution helps your organization improve its bottom line by increasing the efficiency of your internal and channel partner teams. We can help your sales team attract and retain customers, reduce administrative time, provide robust account management and drive higher revenues. Channel management helps you develop your partner network with important functions like lead sharing, channel training, program and fund management and the electronic procurement of products and services from vendor to partner.
We can help your organization:
- Reduce the cost of sales efforts
- Increase sales from cross-selling based on customer information
- Increase sales and maximize opportunities through training and channel readiness
- Increase the value of your partner programs through tracking of program and fund management
- Increase lead generation
Infrastructure Solutions
Strategic Co-location Services
Brandgain provides turnkey infrastructure solutions to its strategic partners by co-locating their field force in the Brandgain offices across Asia. Strategic co-location of the customer’s implementation team along with the service providing Brandgain team brings about unmatched synergies and efficiencies. Further this service is employed to facilitate new market penetration and to simultaneously roll out sales & marketing programs across geographies.
Service/Contact Center Solution
Brandgain’s Service/Contact Solution can help your organization build a network foundation with multi-channel integration across Web, phone, fax and e-mail. This Solution can enable you to more effectively manage customer interaction through any channel and to eliminate the barriers that impair your ability to collect accurate, up-to-date customer intelligence.
In today’s world customers are feeling empowered. They want instant gratification and they have come to expect a quality and highly personal customization experience. At Brandgain we address Customer Experience Management (CEM) predicated on the notion that at the heart of any customer relationship is a series of very personal, often emotional interactions. CEM seeks to examine and understand the dynamics of those interactions and then to adjust the organization accordingly. But CEM is more than a study in human behavior. Underlying CEM is a powerful data analytic process that seeks, first and foremost, to align IT requirements and spending around maximizing customer experience. This result clarifies the relationship between the organization and its customers by delivering increased customer loyalty, superior customer service, and a differentiated customer experience.
With our Service/Contact Center solution your organization will have the ability to:
- More effectively manage customer interaction through email
- Connect your Web operations and traditional call center services
- Add online customer self-service
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