Brandgain Projects
While Brandgain works in an integrated mode with all its clients offering services and combined expertise of several of its divisions at any point of time, it is the Brandgain Projects division that becomes a starting point with most of our clients. This division works with a project based approach specializing in the scoping, planning and delivery of cross media integrated sales & marketing programmes.
It is the Projects division that takes nodal responsibility of the client objectives even during one-off projects and executes the same with great amount of detailing and objective orientation. Typically the Brandgain Projects team generates a very high level of trust and confidence among our customers and that further makes our clients work with our other divisions in the process making Brandgain an indispensable virtual extension of their sales & marketing function.
Service Portfolio
Online Project Management
Brandgain has developed a series of e-commerce applications to assist with project management delivery including
- On-Line registration micro-sites
- Electronic project manuals
- Web based delegate information
- Channel portals
Integrated PR Marketing
Brandgain is a strong advocate of the logic that PR should not operate in isolation but work as an integral and integrated part of the overall communications mix. PR service delivery regardless of any tactical elements deployed has to be aligned with the strategic goals of the business. Rarely from experience is this a reality.
Supporting a full portfolio of services to vertical industry segments, Brandgain's PR service is not a separate division but a supplementing service that works harmoniously alongside all other forms of communications.
Achieving Strategic Goals
Brandgain's PR service shares the same strategic route plan followed by the Brandgain Business Growth methodology.
By working alongside the proven Business Growth approach, the strategic assets that will determine the success of the business are embedded into the PR plan and performance measures applied accordingly.
At its best Public Relations plays a pivotal role in driving Business Growth. Through the media both strategic and tactical goals can be delivered. From gaining perceived ownership of the issues and the values that drive your brand forwards to tactically supporting sales campaigns into specific vertical markets and providing the collateral and endorsements needed to establish your credentials with potential customers.
For those times when PR meets and exceeds any reasonable expectations it is also taken as justification for its role to be expanded beyond the immediate business priorities. After all the right media coverage directly leads to business enquiries where one converted lead could be worth millions.
Influencing Analysts
With industry analysts literally functioning as a route to market through the recommendations they make to corporate subscribers it's easy to see why suddenly PR becomes hugely resource intensive - messaging workshops, media training, media tours, separate media research, instant response feature requests, exhibition support, speaker programmes, lots of hospitality not to mention separate analyst relations programmes that are themselves packed with extra services like messaging and training.
With such a broad remit the first issue faced by clients is aligning PR alongside the Business Growth objectives. There are a number of potential scenarios and only one effective solution.
Scenario One - is where recognizing that PR can drive your business forwards you've appointed a PR consultancy. Once the "pitch suits" have delivered their high impact presentation, you're faced with a high ongoing retainer and seemingly increasingly junior executives explaining in the monthly status meetings about how coverage in magazines you've never heard of is really good and coverage in magazines that really matter is virtually impossible.
In the second scenario, having decided a dedicated consultancy just cost too much compared to the results delivered and resources needed, you've appointed an in-house PR manager. Then, after a sudden burst of local press stories and a flurry of press releases, you're back to square one when your old PR company poaches your manager and then tries to rekindle the relationship.
PR Aligned to Business Growth
The solution is aligning PR to the Agenda set by your Business Growth objectives. Providing PR solutions to issues such as measurement based on independent media audits, how to really reach the key influencers, developing customers as an effective communications channel and the transparent delivery of services within a flexible framework.
In building any effective strategy measurement is essential. Independent audits allow the media performance of your competitors to be the benchmark against which we deliver results.
In reaching the influencers knowledge and experience is needed to identify, prioritize and reach your audience. Key global editorial trends need to be factored in to the programme and in your respective industry’s marketplace careful prioritization of the media is needed to avoid the trivial and build relationships that deliver.
Tight integration with marketing programmes pays further dividends, such as creating campaigns that deliver the ownership - or creation of new - issues that matter most to your customers that actually support lead generation programmes. Integration that allows the sharing of messages across all marketing materials and the feeling that outsourced PR need not be based primarily on the philosophy of the client as a profit center.
Event Management & Planning
Face2Face Communications
Brandgain's specialist Event Management & Planning service is a proven strategically led service where we are committed to captivating the right audience, shaping and communicating the message to generate the right atmosphere and converting events into a focused ROI driven sales & marketing activity.
Specializing in the planning and deployment of exhibition and event centric projects, Brandgain offer clients increased resources to meet the growing requirement for local and International campaigns.
Brandgain Experts have built a strong reputation for delivering and implementing successful solutions for live events worldwide with cumulative experience of over 20 man years in creating, producing and managing every type of event for a wide range of blue chip clients.
How Brandgain can make your next event a logistical success.
Brandgain can implement sales conferences, motivational events, product launches, seminars, training sessions, road shows and exhibitions. Applying a strategically driven methodology to each so we can enable our clients to achieve their goals.
Regardless of the type of event or if the service required is a one off solution or implementation of a long-term strategic programme, we can meet your business needs and ensure they are completed effectively and profitably.
With excellent project management skills, Brandgain allows you to take a step back from the event arrangements to focus on your communications message and business objectives.
Services include:
- Conferences
- Product Launches
- Sales Conferences
- User Group Meetings
- Satellite Broadcast
- Internal Launch
- International Road shows
- Partner Programmes
- Motivational Meetings
- Consultants Briefings
- Technical Briefings
- Exhibitions
- Web Broadcast
- Sales Meetings
Service Support Available
We can either work with you within an integrative framework, acting as the backbone and navigator to your project, or we can work for you providing micro management to cover every aspect of event production.
Strategy
Having discussed your initial objectives we will appropriately consult, plan, co-ordinate and deliver. Organizing venue selection, invitation and registration, staging, production, A.V Software and all other details that contribute to a successful event. Utilizing both our on-line and off-line services to effectively co-ordinate all stages of the event process including providing advise for capitalizing on the sales initiative gained by staging an event.
Creating an ideal solution
A solution that can be adapted to motivate sales personnel, enhance your corporate image, develop a brand, launch a product or train staff.
Implementing successful strategy and analysis is the key to our success.
Effective logistics management, enthusiastic and imaginative input, accurate project management and even the option of creative stand design. The logistics of utilizing images, words, technology and people into one organic project is our responsibility.
|
|